SEO stands for Search Engine Optimization, and it’s the process of optimizing your entire online presence so you can rank higher in search engine results and be found by engaged couples and your target audience. You may think SEO has fundamentally changed in 2016. And you’d be right. I’m sure you’ve heard of the dreaded […]
Courtesy of OWN: Oprah Winfrey Network; AP Images/Invision It’s Monday. You promised yourself that you’d start blogging once a week. This was the year. You’d finally make the commitment. Your goal: to publish at least one post per week and to promote it on Tuesdays. But, much like last week, you have a nasty case […]
This year, you’re working smarter, not harder. You’re committed to scheduling all of your social media posts. You’ve signed up for Hootsuite (or Buffer or Edgar or Sensible, or whichever.) You’re ready to crush it with audience building and growing brand awareness and reach. And then… You get a nasty case of social media writer’s […]
My hiding started with my wedding blog. I was an academic. I was serious. I thought big thoughts and wrote big words. I was published. I was a history professor. This was all VERY serious business. (Ask any academic.) Wedding blogs, by contrast, are not so serious. A few “serious” friends I had who knew […]
Wedding MBA 2016 Recap With more than 91% of engaged couples in the Millennial generation, it’s no wonder that one of the strongest themes to emerge at Wedding MBA was “Marketing to Millennials.” In keeping with that theme, I have three more tips for you. If you missed the first three tips, check them out here.